The Pure Food Company, based in Waterford and run by Cian and Paul produce a beautiful range of sauces, preserves and infused oils. They came to Greenhouse wanting to develop a brand that clearly conveyed the USPs of their products including local and sustainable ingredients, quality and taste attributes. This design is about pure, vibrant natural ingredients and the pure and vibrant flavours these can create. The brand, Pure Food Company is created as a bold, clean iconic mark. Simple and colourful, it allows the product attributes to do the talking.