Grove Farm
We were approached by Grove Farm and Bord Bia, to create a new exciting challenger brand for Grove Farms range of frozen breaded chicken products.
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-2-scaled.jpg)
With a delicious and appealing range that offered better taste and quality than other brands on the market, we jumped at the chance.
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-5-scaled.jpg)
![Grove Farm Slide](http://greenhouse.ie/wp-content/plugins/revslider/public/assets/assets/transparent.png)
The brief looked to centre around Grove Farms heritage, their product quality and exciting flavour innovations.
![Grove Farm Slide](http://greenhouse.ie/wp-content/plugins/revslider/public/assets/assets/transparent.png)
Following the development of a clear and memorable brand positioning concentrated around their unique flavour offerings, our team focused on creating a brand for ‘The Flavour Seekers’, busy families who are seeking easy access to fresh, exciting, high quality dinner solutions.
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-6-scaled.jpg)
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-7-scaled.jpg)
We created a positioning that focused as much on accessibility as it did on taste.
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-8-scaled.jpg)
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-9-scaled.jpg)
We crafted an exciting distinctive visual identity that reflects the heritage of Grove Farm, the exciting flavour profiles and the diversity of the product range, providing a flexible brand language that that is effective across all touch points, from packaging to online.
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-10-scaled.jpg)
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-11-scaled.jpg)
![](https://greenhouse.ie/wp-content/uploads/2022/12/Grove-Farm-Slides-12-scaled.jpg)
SIMILAR PROJECTS
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