We were approached by Grove Farm and Bord Bia, to create a new exciting challenger brand for Grove Farms range of frozen breaded chicken products.
With a delicious and appealing range that offered better taste and quality than other brands on the market, we jumped at the chance.
The brief looked to centre around Grove Farms heritage, their product quality and exciting flavour innovations.
Following the development of a clear and memorable brand positioning concentrated around their unique flavour offerings, our team focused on creating a brand for ‘The Flavour Seekers’, busy families who are seeking easy access to fresh, exciting, high quality dinner solutions.
We created a positioning that focused as much on accessibility as it did on taste.
We crafted an exciting distinctive visual identity that reflects the heritage of Grove Farm, the exciting flavour profiles and the diversity of the product range, providing a flexible brand language that that is effective across all touch points, from packaging to online.