Lidl continue to forge a key place in the Irish grocery market and are very pro-active in working with Irish suppliers. For us, it’s like kiddies in a candy store—as we welcome briefs from vastly varying categories—from fresh bakery to tea to craft beer. We delight in analysing the category and the needs of the Lidl customer and broadly aim to create a strong yet approachable solution to sit with the masterbrands ideal of superb value.
