Wicklow Wolf Brewing
WICKLOW WOLF BREWING
New from Greenhouse, we were delighted to work with the team in Wicklow Wolf on their brand re-fresh, an extremely important part of their growth strategy.
A key element of this project was the decision that the team in Wicklow Wolf had made to move their range from bottles to cans, our task was to educate the consumer that not only did cans ensure a better quality beer, but it was also a much more sustainable format. A better beer for our planet.
We kicked off the process with a workshop that would identify the brand’s new positioning. From this we forged their Brand Essence ‘Independent by Nature’ which would become a key message of the overall campaign.
A distinct tone of voice was established, one which emulates the brand’s new positioning and essence. A brand personality that would resonate with their strong customer base.
The new branding was rolled out across a wide variety of applications, from signage to T-shirts and posters to beer mats. It was important to generate a number of touch points in which their brand came to life.
With work still on-going on this extensive project, as well as the move to their new state of the art brewing facility, the future is bright for Wicklow Wolf!