Freshways, Irelands leading food-to-go supplier, came to us to help them freshen up their already super successful brand. With an ever changing fast paced market, they wanted to strengthen and future proof their brand presence, all the while making sure they appeal to new and upcoming consumer groups.
Our challenge was to re-invigorate the brand’s identity and to clearly communicate the delicious fresh attributes of their range.
We built the new look and feel on the strategic brand essence of ‘Born Fresh’ with the aim to make on-the-go moments special and never compromising on freshness and flavour. A punchy bold brand new look was born.
One of the main aims for the brand was to showcase the sustainability focus that has become a huge priority for the company – from using local producers to reducing the plastic in their packs and using compostable skillets.
The new branding was rolled out across a wide variety of applications, skillets, to wraps, pastas and juices, while also building out the new look and feel internally.
It was important to generate a number of touch points in which the brand comes to life. Web plays a big part and so we also looked at rolling out their digital presence across their online platforms.
As part of a growing demand, Freshways also offer a range of vegan friendly products under their Vegways sub-brand.
From packaging to digital to environmental graphics, internally the new look allowed us to capture the energy of the brand on a larger scale.