Dosco have been manufacturing in Ireland since 1884. A brand synonymous with quality painting and decorating products, it is also a household name in cleaning and home care maintenance tools, with over 2,500 products in it’s catalogue. Greenhouse were engaged to rejuvenate the brand, bringing it more in line with the audience of today and making it relevant to a broader market.
Trust, quality and a rich heritage were the most important factors to take into account when we started on the journey. The idea was to present Dosco as a relevant and modern company with a wealth of experience and know-how. The new brand identity has a fresh and contemporary cut to it while our tagline ‘In Irish homes since 1884’ maintains the values of the past
‘Do it with DOSCO’ is the tagline that we created to cement the brand’s positioning and engage consumers. Dosco is your expert helping hand in tackling any home or DIY job and should be the No.1 choice when visiting the local hardware shop. The colour palette has been chosen to reflect both Dosco’s heritage and also to present the products as a strong, modern player in a very competitive space.
Dosco Home and Dosco DIY use a distinctive colour scheme, emulating the brand’s new positioning and essence. This is now a brand of personality that will resonate with a wider target audience, creating confidence and trust.
On the move Dosco can be seen as being equal to its competitors both domestic and international, with strong colour schemes and consistent communication.
Greenhouse have created a clear branding structure throughout the range allowing for a consistent use of the brand across a myriad of touch-points whilst still allowing for flexibility within product categories and tiers.