Barry’s Tea, Ireland’s best-known tea brand came to us to re-invigorate the look of their green tea and herbal tea ranges. Through the revitalised creative we wanted to stay true to the core essence of the brand to appeal to existing Barry’s Tea black tea drinkers, as well as encourage new speciality tea drinkers to consider Barry’s Tea as part of their repertoire.
The design solution builds on the brand’s positioning and encourages the audience to ‘Take a Moment’. A moment to yourself. A moment of tranquillity and relaxation. To accentuate this feeling we included atmospheric tea fields, combined with fresh modern colours to lift the palette and stand out on shelf.
The pack copy aligns with the Barry’s Tea key USPs by highlighting the brand’s rich heritage, it’s quality sourcing and the expertise that goes into creating these quality infusions.