Three Fools Coffee

Three Fools Coffee began as the shared passion of two Cork coffee lovers and has since grown into a coffee movement. With three bustling shops, a thriving roastery and a stellar reputation, Three Fools continues to blend joy, curiosity and a hint of mischief into every cup.

Our recent brand refresh captures this exciting evolution, reflecting the journey from local coffee enthusiasts to key players, while staying true to the playful, bold spirit that started it all.

Our new brand embodies the spirit of the barista era, drawing inspiration from the vibrant world of bustling cafés, brewing techniques and the art of intricate roasting.

From a comforting morning ritual to a meticulously crafted experience, coffee serves as a universal connector — its rich taste, captivating aroma and energising qualities bring people together in every moment.

The foundation of the brand’s visual identity lies in a series of bespoke patterns, designed to reflect the nature of coffee. Inspired by the idea of playfulness and curiosity, we also developed a new identity that combines sleek typography with playful elements.

We designed packaging that reflected the brand’s vibrant personality and commitment to quality. The packaging incorporates bold colours and pattern-work that showcases aroma and flavour.

Each touchpoint is infused with its own unique personality, thoughtfully designed to convey the distinct coffee profiles and engagement with consumers.

To evoke a sense of exclusivity and anticipation, we also created limited edition packaging for a festive holiday offering — featuring seasonal blends of coffee and hot chocolate, perfect for Christmas!