Galtee is one of Ireland’s largest meat brands. We all grew up with the smell of their rashers crisping on our Nan’s stove top. But in recent years it was somewhat neglected, slotting into the ‘value category’ however now it has been realised that it could be so much more.
When given the opportunity to rejuvenate this brand, we knew we had to give it something that only us Irish would get. Enter stage left, the language! The language on these packs is colloquial and unmistakably Irish, giving the brand a tone of voice that people can relate to and have a giggle with.
Another large part of the story is the fact that this brand does come under a price offering, something that offers us the opportunity to give it bags of personality! This also leads us to a bold and considered design that is both eye-catching and easy to navigate through the myriad of products within the range. The brand has also seen success in off-pack comms such as social media, advertising and other brand assets. With all this we were able to give Galtee it’s voice back.