Brennans Bakehouse
Brennans are Ireland’s leading bakery brand and an Irish food icon. They approached Greenhouse to develop a brand proposition and packaging design for their new range of craft breads. We worked together to strategically look at developing a brand that gives all the intrinsic Brennans brand values but is appropriate for this sector of the bread market.
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We developed the name Brennan’s Bakehouse and the new identity captures the styling of the Brennans brand mixed with a more authentic and vintage look and feel
speaking of the brands history.
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A clever ‘B’ loaf device was developed to sit with the logo and the copy, ‘Good Bread Raised Right’, was a summation of our core brand proposition.
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It was important to show as much of the fantastic products so we developed a craft tray and bag system with a distinctive roundel containing all the brand and product information. Strong colours were chosen to make the products stand out on shelf.
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The tone of voice is a very important element of this brand and has been developed across the pack and on the back of pack detour.
![](https://greenhouse.ie/wp-content/uploads/2021/08/Brennans-Bakehouse-Slides-6-scaled.jpg)
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The famous Joe Brennan signature is used to sign off these quality products.
SIMILAR PROJECTS
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