Our task for Treehouse was to redesign and reinvigorate the packaging of their natural energy balls, creating a modern, friendly and unique brand.
A product that was created for those who enjoy an active or busy lifestyle but may want to opt for a healthier option (that doesn’t compromise on taste) and will keep them full and energised throughout the day.
At the core of the visual identity is the Treehouse itself, a symbol of adventure surrounded in a natural environment. Visuals cues such as the leaves and tree trunk reinforces the message that the product is made from nothing but natural ingredients.
The tagline ‘Nature’s Little Secret’ suggests that this is a unique and natural product and also alludes to the secret nature of a treehouse.
We carefully crafted a bespoke, hand-rendered brand identity that elevates Treehouse’s friendly personality, and appeals to a wide audience.
Vibrant pops of colour were introduced to echo the taste qualities and a clever die-cut gives the brand an ownable and unique silhouette.
The design itself is versatile, allowing the Treehouse brand to easily expand in to other ranges of natural foods in the future.