Shellfish Ireland

 Shellfish Ireland is a thriving third-generation family business, proudly rooted in Castletownbere.

As the business grew, its brand hadn’t quite kept pace. It was time for a fresh, more distinctive identity – one that reflected the quality of the business, told its story and matched its ambitions for growth.

Packaging was a major opportunity for the refreshed brand to make its mark. We developed a new suite across multiple formats, bringing greater consistency, confidence and a more premium presence on shelf.

Photography was an important part of telling the Shellfish Ireland story. We commissioned a shoot in Castletownbere, capturing the team at work, on the boats and around the harbour. Our candid approach created an honest, characterful image library that reflects the people, place and energy behind the business.

We completely redesigned the Shellfish Ireland website to create a simple, engaging home for the brand. Easy to navigate and rich in striking photography and film, it brings their products, people and story together.

We also rolled out the bold new identity across every touchpoint, creating a consistent and distinctive brand wherever Shellfish Ireland shows up. From trade stands and t-shirts to a fleet of striking new vans, each element was designed to build recognition and make an impact.

The result is a brand that truly reflects the business Shellfish Ireland is today while staying true to where it came from. Across packaging, livery, trade stands and digital, every expression now speaks with one clear, confident voice. Three generations in, Shellfish Ireland remains proudly The Best of Castletownbere.