Brennans Super Bread

As one of Ireland’s most iconic and loved brands, Brennans are constantly looking at new ways to innovate – having worked with them to create Brennans Bakehouse we were delighted to help create their exciting new Super Bread!

A range designed to deliver enhanced health benefits while staying true to their reputation for taste and tradition.

This wholesome, family-friendly half-and-half bread targets parents seeking a healthier option for their kids without compromising on flavour.

The design solution emphasized the wholesome and natural aspects of the product in a bold, contemporary way. A clean, approachable layout appealed to both health-conscious parents and kids, while clear, concise messaging effectively communicated the product’s USPs and benefits.

By incorporating elements from the existing Brennans identity, we ensured that the Super Bread packaging felt like a natural extension of the brand, allowing it to slot seamlessly into household grocery routines.