Well it’s been a very busy week here in the studio, two of our account mangers, Shanti and Louise, headed off to the world of food and drink at the IFE 2017 in London. It was a complete immersion of new tastes, inspiration, trends and insights.
As IFE 2017 comes to a close we feel it’s the perfect time to recap on some of the key food industry trends we discovered there.
Craft juices and cordials. Tea in all shapes and sizes. Protein in everything from water to snacks. Birch water in different flavours… plus other waters too. Squeezy formats from jellies to sauces, healthy snacks with cool branding, gin in every bottle shape. Kids options made convenient. Popcorn from innocent to indulgent. Raw and wholesome made delicious. Colour pops at every turn. Honey turned gourmet. Chocolate with artisan style Provenance and storytelling to make connections with todays discerning consumer!
It was a whirlwind that’s for sure, our heads were spinning—literally. Over the next few weeks we’ll bring you through in more detail, the trends, insights and innovations we found the most interesting, make sure to stay tuned!