Sqeez is Ireland’s No. 1 ambient juice brand and an iconic family staple in homes for well over 30 years. However the brand had lost some of it’s nostalgia and heritage over the years, favouring instead brighter colours to attract busy consumers at shelf space—things needed to be addressed. Greenhouse was challenged to create a clear solution and return the brand to it’s more natural and authentic state. We softened the colour palette, reinforced the wholesome messages and communicated ‘The Original Sqeez Juice Company’ thus creating a clear focus on origin and a refreshing feel.