Rudd’s faced some interesting brand challenges—perceived as a UK brand when it is actually born and bred in Birr, Co. Offaly. Greenhouse listened to the requirements and requests and developed a classic new brand—bringing immediate provenance and pride to the brand lock-up. Strategically we also developed a wider reaching approach—breaking their much loved breakfast meats out of a narrow consumer behaviour and in to all times of the day. ‘Great Meals Start with Rudds’ whether this be a brunch, work lunch, supper or party snack. We are delighted to partner with Rudds on all communications and brand strategy.