Killarney Brewing Company

Greenhouse couldn’t contain our excitement with this brief—such a rich resource for inspiration—a superb product, a superb Irish location and the opportunity to tell an Irish story that both spoke to the tourist craft beer drinker and discerning Irish craft beer fans. We feel we achieved something Irish yet full of attitude. The tone of voice and contemporary storytelling was key to this, maintaining a balance between Irish legend, provenance and personality.

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