Gs Gourmet Jam

The approach was greatly influenced by the words of Helen Gee herself, “Our gourmet jams are made the traditional way just like my mother used to make and her mother before that”. The design aspired to embody this traditional craft, using die-cut labels and classic typography in soft creams and blacks. Delicate watercolour fruits then entwine around the iconic G and an almost flock wallpaper pattern adds a parlour or homely feel. Every element is crafted with old world care, just like the product itself.

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