Fruitfield jams are Ireland’s oldest preserve brand and it was a privilege for Greenhouse to work on such a proud heritage brand.
It also posed a challenge however—how do we remain loyal to a brand that is in existence since 1853 (over 160 years!) while also having strong commercial presence on the modern supermarket shelf.
Evolving the classic Fruitfield nameplate and using timeless old world type setting helped create a strong branding lock up. Heritage is easily reinforced with ‘Since 1853’ and ‘the original’—statements so few brands
can truly make. Contemporary taste appeal was then created with an abundance of fresh berry ingredients—classic and natural, creating a finished suite that can appeal to every generation and many more generations to come.