Fruitfield

Fruitfield jams are Ireland’s oldest preserve brand and it was a privilege for Greenhouse to work on such a proud heritage brand.

It also posed a challenge however—how do we remain loyal to a brand that is in existence since 1853 (over 160 years!) while also having strong commercial presence on the modern supermarket shelf.

Evolving the classic Fruitfield nameplate and using timeless old world type setting helped create a strong branding lock up. Heritage is easily reinforced with ‘Since 1853’ and ‘the original’—statements so few brands
can truly make. Contemporary taste appeal was then created with an abundance of fresh berry ingredients—classic and natural, creating a finished suite that can appeal to every generation and many more generations to come.

fruitfield1 fruitfield4 fruitfield3 fruitfield3

West Cork Biscuit Co.
Branding, Packaging
West Cork Biscuit Co.
Cook with Neven Maguire
Communications
Cook with Neven Maguire
BlackBee Investments
Branding
BlackBee Investments
Batchelors
Packaging
Batchelors
Avonmore
Packaging
Avonmore
What’s for Pudding
Branding, Packaging
What’s for Pudding
Devils Bit Mountain Cider
Branding, Packaging
Devils Bit Mountain Cider
Sqeez
Hidden, Packaging
Sqeez
Lidl Ireland
Branding, Packaging
Lidl Ireland
Dunnes Stores
Packaging
Dunnes Stores
The Butcher’s Daughter
Packaging
The Butcher’s Daughter
Meat Masters Rustic Rotisserie
Branding, Packaging
Meat Masters Rustic Rotisserie
Findlater & Co.
Branding
Findlater & Co.
Crafty Divils Brewing Company
Branding, Hidden, Packaging
Crafty Divils Brewing Company
Caseys Furniture
Branding
Caseys Furniture
Killarney Brewing Company
Branding, Packaging
Killarney Brewing Company
Delphi Adventure Resort
Branding, Hidden
Delphi Adventure Resort
The Whistler Whiskey
Packaging
The Whistler Whiskey
Galtee
Digital, Packaging
Galtee
Healy Family Honey
Branding, Digital, Packaging
Healy Family Honey
Ballymaloe
Branding, Digital, Hidden, Packaging
Ballymaloe
Boann Distillery
Branding, Digital, Packaging
Boann Distillery
Bord na Mona
Packaging
Bord na Mona
Boyne Brewhouse
Branding, Digital, Packaging
Boyne Brewhouse
Fruitfield
Packaging
Fruitfield
Gs Gourmet Jam
Hidden, Packaging
Gs Gourmet Jam
Dungarvan Brewing Co.
Branding, Digital, Packaging
Dungarvan Brewing Co.
Little Thai Kitchen
Branding, Hidden, Packaging
Little Thai Kitchen
Three Fools Coffee
Branding, Packaging
Three Fools Coffee
Keohane’s of Bantry
Branding, Digital, Hidden, Packaging
Keohane’s of Bantry
The Pure Food Company
Branding, Packaging
The Pure Food Company
Fusion & Street
Branding, Hidden, Packaging
Fusion & Street
Chef
Packaging
Chef