We’ve had the privilege of working with the Dunnes Stores Simply Better brand for the last few years. A brand very much synonymous with exclusive, quality, award-winning produce from around the country and the world. This year chef Neven Maguire was unveiled as the Simply Better brand ambassador. To support this partnership, the ‘Cook with Neven Maguire’ concept was designed around a seasonal campaign, highlighting the delicious Simply Better products and recipes. We showcased this across a 16-page magazine, featuring Neven’s recipes using the top class Simply Better ingredients, the campaign was rolled out across a comprehensive point of sale promotional campaign, digital elements extending across social media, website and email as well as outdoor to maximize full awareness of the campaign. We had great fun at the launch event a few weeks ago, seeing all our work come to life.