Flowing on from the core brand values of the Boann Distillery, Greenhouse were briefed to create a suite of craft beers. A natural inspiration and cohesion stemmed again from the celtic folklore of the area, allowing us to create a beer brand that was inherently Irish, while still looking edgy.
The beers follow tales of the Boyne Valley—Born in a Day, tells of Dagda and Boann’s secret love affair. When she fell pregnant with their son, Dagda froze time so the sun never rose or set for nine months, allowing his son to be born in a day. The copper ale, Pagan’s Pillar tells of the ‘Stone of Destiny’ which when touched by the hand of the rightful King of Tara would scream out loud! Long Arm tells of ‘Lugh the Long Arm’, the spiritual father of Cúchulainn who is said to be buried at Newgrange.
Ancient stylistic carvings weave through the iconography on the bottles and the crown symbol represents the High Kings of the ancient land.