You know a brand is truly iconic when Irish emigrants all over the world ask for one treasured Christmas gift—a shipment of Ballymaloe Relish. Ballymaloe Foods, and in particular their relish, spans generations of food lovers. It was key to strike a balance between this sentiment and creating a new look brand and packaging design. Greenhouse created a clearly identifiable solution while also bringing new visual interest to Ballymaloe’s vast range of relishes, sauces and dressings. Brand cohesion now extends across all and a nod to old world recipes and new inspirations is balanced in messaging and attractive modern palettes.