So it’s pretty obvious that we LOVE our beer here in Greenhouse (and cider and whiskey and gin and vodka and wine…). We do of course mean branding, designing and creating them! We are all teetotalers in this office don’t you know… ahem!
We have had an amazing time working with some of the best beer companies around. Check them out below!
Greenhouse couldn’t contain our excitement with this brief—such a rich resource for inspiration—a superb product, a superb Irish location and the opportunity to tell an Irish story that both spoke to the tourist craft beer drinker and discerning Irish craft beer fans. We feel we achieved something Irish yet full of attitude. The tone of voice and contemporary storytelling was key to this, maintaining a balance between Irish legend, provenance and personality.
Flowing on from the core brand values of the Boann Distillery, Greenhouse were briefed to create a suite of craft beers. A natural inspiration and cohesion stemmed from the celtic folklore of the area, allowing us to create a beer brand that was inherently Irish, while still looking edgy.
With craft beer the clue is in the name. Artisan, pure, flavourful beer—Dungarvan Brewing Company have earned recognition nationally and internationally as a truly great craft beer. When working on the Dungarvan brand we had oceans of inspiration, from the Ballinacourty lighthouse to the beautiful liquid inside the bottles. Such depth and credibility needed a brand that was rooted, quality-led and local.
Crafty Divils’ aim is to provide great tasting hand crafted locally Irish beer bursting with flavours, aromas and textures brewed for your enjoyment. Their King Puck Pale Ale celebrates tradition, bringing together friends old and new to revel in the craíc agus ceol of Puck Fair. It’s said that ‘All roads lead to Puck’ but only one beer makes the festival!
Lidl—The Crafty Brewing Company!
Lidl continue to forge a key place in the Irish grocery market and are very pro-active in working with Irish suppliers. For us, it’s like kiddies in a candy store—as we welcome briefs from vastly varying categories—from fresh bakery to tea to craft beer.
Hope you get to enjoy one (or all ) of these beers at some point. We certainly have!
Last week we had the pleasure of celebrating Noelle’s 10 year anniversary with us here in Greenhouse. 10 years ago when Greenhouse was a mere baby, (back then there was just 3 of us in a small office on Penrose Quay). We begged Noelle to join us and whip us into shape.
We’ve had the absolute pleasure of having her with us since then, crossing our t’s and dotting our i’s. Over the years Noelle has helped grow Greenhouse from 3 to 13 and lets be honest, we’d be broke without her. Thanks for everything Noelle, here’s to the next 10!
Why was the strawberry late? Because he was in a jam. Ok ok, that’s the only jam joke we’ll subject you to today!
Here at Greenhouse, we do love our jam and we’ve been fortunate enough to work on some delicious brands over the past 12 months.
We got to freshen up Ireland’s family favourite Fruitfield, while completely rebranding the beautiful premium jams from G’s. The bright and colourful Abbey Farm gave us a chance to really shake up the jam aisle, bringing their personality to life.
Let’s not forget Lidl’s top selling jam, Kilderg, which we had the pleasure of creating from scratch.
Orange you glad we didn’t jam pack this blog post with puns?
Over the last twelve months we have had the pleasure of meeting lots of new and exciting clients. One area we were delighted to get our teeth into was the meat category.
We have carefully carved out and served up some great rebrands for old favourites such as Rudd’s and The Butcher’s Daughter(formerly Cashel Fine Foods) as well as generating packaging for some beautiful new products from Lisduff.
Why not have a butchers and let us know what you think?
We also dived into the fish sector with an exciting rebrand for Kinsale Gourmet. If you are ever thinking of rebranding make sure to drop us a line (…get it?)
Greenhouse continues its exciting partnership with Dunnes Stores as the Simply Better range continues to grow and grow, now boasting over 300 quality products. Greenhouse created a new aesthetic for the Dunnes Stores ‘Simply Better’ rebrand—bringing a simple, timeless elegance to their premium range of products. These premium cues are further endorsed with information graphics on each products origin, process and people. An extensive outdoor campaign and tempting Christmas food brochure are among some of the more recent work completed by Greenhouse for the brand. The supermarket giant took home 21 awards at this year’s Blas na hEireann Irish Food Awards for the impressive range, a success that will no doubt be emulated in 2016. Watch this (retail) space!